This blog will be looking at the issues that influence Public Relations (PR) and what would constitute PR principles. 

Ethics is an area that needs to be examined when it comes to PR.  Patricia J. Parsons, a professor at Mount Saint Vincent University in Halifax, NS and the author of Ethics in Public Relations: A Guide to Best Practice is considered one of the foremost authorities on ethics and PR.  She finds that there are five basic pillars of public relations ethics.  They are as follows: 

These pillars are not just applicable to PR, but to any profession.  Ethics, I feel, is an important principle in PR.  It leads to credibility and this builds a positive reputation.  And isn’t this what PR professionals strive for?