Comments on: PR PRinciPle Five: Evaluation http://pleasureprincipal.wordpress.com/2008/03/19/pr-principle-five-evaluation/ Just another WordPress.com weblog Tue, 01 Apr 2008 15:54:10 +0000 http://wordpress.com/ hourly 1 By: Rhonda Bowen http://pleasureprincipal.wordpress.com/2008/03/19/pr-principle-five-evaluation/#comment-7 Rhonda Bowen Tue, 01 Apr 2008 15:54:10 +0000 http://pleasureprincipal.wordpress.com/?p=10#comment-7 I think the whole PR evaluation thing is still very much in its developmental stage. My boss was just telling me that even when dealing with mainstream media it is difficult to truly quantify the value of our communications. This is because there are so many unknown variables involved when dealing with the media and the public. Despite the difficulty though, evaluation definitely has to be done as a means of proving our worth as business communicators. I think the whole PR evaluation thing is still very much in its developmental stage. My boss was just telling me that even when dealing with mainstream media it is difficult to truly quantify the value of our communications. This is because there are so many unknown variables involved when dealing with the media and the public.

Despite the difficulty though, evaluation definitely has to be done as a means of proving our worth as business communicators.

]]> By: David Alston http://pleasureprincipal.wordpress.com/2008/03/19/pr-principle-five-evaluation/#comment-5 David Alston Thu, 20 Mar 2008 18:14:24 +0000 http://pleasureprincipal.wordpress.com/?p=10#comment-5 Hi Camille, You've done a great job in summing up the importance for PR firms to be monitoring what's being said about their clients online. Good luck with your studies and thanks for the Radian6 mention as well. Cheers. David Hi Camille,

You’ve done a great job in summing up the importance for PR firms to be monitoring what’s being said about their clients online. Good luck with your studies and thanks for the Radian6 mention as well.

Cheers.

David

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